Ability Buy

Cookie Policy

Last updated: 12 August 2026

This Cookie Policy explains how Ability Buy uses cookies and similar technologies when you visit or use https://www.abilitybuy.com/.

Ability Buy is a software discovery, comparison and buying website operated by James William Steven Parker.

Email: hello@abilitybuy.com
Website: https://www.abilitybuy.com/

1. What Are Cookies?

Cookies are small text files or similar technologies that can be stored on, or accessed from, your computer, smartphone, tablet or other device when you visit a website.

Cookies can allow a website to remember information about your device, preferences or previous activity.

The term “cookies” is used in this policy for cookies and other technologies that may store information on, or access information from, your device, including where applicable:

  • Cookies
  • Tracking pixels
  • Web storage
  • Scripts and tags
  • Link decoration or navigational tracking
  • Similar storage and access technologies

The legal rules can apply to these technologies even when they are not technically cookies. The Information Commissioner’s Office (ICO) confirms that PECR applies to a broad range of technologies that store information on, or access information from, a user’s device.

2. Who Is Responsible for Cookies on Ability Buy?

Ability Buy is operated by:

James William Steven Parker
Operating as Ability Buy
Bristol, England, United Kingdom

Email: hello@abilitybuy.com

Ability Buy is responsible for determining which cookies and similar technologies are used on the website and for what purposes, subject to the role of third-party providers whose technologies may also operate when you visit the website.

3. Why Does Ability Buy Use Cookies?

Depending on the services and technologies currently installed on the website, cookies and similar technologies may be used for purposes including:

  • Operating the website.
  • Providing requested website functionality.
  • Maintaining website security.
  • Remembering cookie preferences.
  • Measuring website performance.
  • Understanding how visitors use the website.
  • Improving website content and functionality.
  • Supporting affiliate links and referrals.
  • Supporting advertising.
  • Measuring advertising performance.
  • Detecting fraud or abuse.
  • Other legitimate technical purposes.

Not every category is necessarily active on every page or at every time.

The technologies used by Ability Buy may change as the website develops.

4. Categories of Cookies

Ability Buy may classify cookies and similar technologies into the following categories.

Strictly Necessary

Strictly necessary technologies are required for the website or a service specifically requested by the visitor to operate.

They may be used for purposes such as:

  • Website security.
  • Network management.
  • Load balancing.
  • Remembering privacy or cookie choices.
  • Providing a function specifically requested by the visitor.

Where a technology falls within an applicable legal exception, consent may not be required.

This does not mean that all technically useful cookies are automatically exempt.

The ICO states that the PECR rules contain exceptions for certain technologies that are strictly necessary to provide an online service requested by the user.

Analytics and Performance

Analytics technologies may be used to understand how visitors interact with Ability Buy.

Depending on the service used, information may include:

  • Pages viewed.
  • Referring pages.
  • Approximate location.
  • Device information.
  • Browser information.
  • Interaction information.
  • Technical performance information.

Where consent is required, analytics technologies will only be activated after the appropriate consent has been obtained.

Affiliate and Referral

Ability Buy uses affiliate links.

Affiliate programmes may use cookies or similar tracking technologies to identify referrals and attribute qualifying purchases or actions.

The exact technologies depend on the affiliate programme and provider.

Affiliate tracking may involve third-party providers storing or accessing information on your device or receiving information associated with a referral.

Where PECR consent is required, the relevant technology should not be activated before consent is obtained.

Affiliate commissions and disclosures are explained further in the Affiliate Disclosure.

Advertising

Ability Buy may use advertising services.

Advertising technologies may be used for purposes such as:

  • Delivering advertisements.
  • Measuring advertising performance.
  • Limiting repeated advertisements.
  • Understanding advertising interactions.
  • Supporting advertising measurement.
  • Supporting targeting or personalisation where applicable.

The ICO’s current guidance states that storage and access technologies used for online advertising require consent, including technologies used for ad selection, delivery, tracking and profiling.

Ability Buy will not intentionally use non-exempt advertising storage or access technologies before the required consent has been obtained.

Functional

Functional technologies may allow the website to remember preferences or provide enhanced functionality.

Whether consent is required depends on the particular technology and how it is used.

A technology is not automatically exempt simply because it improves the user experience.

Where PECR requires consent, Ability Buy will obtain consent before using the relevant non-exempt cookie or similar technology.

Consent should be:

  • Freely given.
  • Specific.
  • Informed.
  • Unambiguous.
  • Based on a clear affirmative action.

The ICO states that continuing to browse a website does not constitute valid consent and that non-essential technologies should not be pre-enabled.

Where consent is required, Ability Buy will provide an appropriate mechanism for users to accept or refuse relevant categories of cookies.

Refusing non-essential cookies should not be made more difficult than accepting them.

Where a cookie-consent mechanism is available on Ability Buy, you should be able to use it to manage your preferences.

Depending on the consent system implemented on the website, you may be able to:

  • Accept all optional cookies.
  • Reject optional cookies.
  • Select individual categories.
  • Change your previous choices.
  • Withdraw consent.

The exact controls available may depend on the consent-management technology used by Ability Buy.

You can withdraw consent to non-essential cookies or similar technologies at any time where the website provides an appropriate consent-management mechanism.

Withdrawal of consent should be as easy as giving consent.

If you withdraw consent, technologies that depend on that consent should not subsequently be used for the relevant purposes unless another lawful basis or applicable PECR exception permits their use.

The ICO’s guidance specifically states that users must be able to withdraw consent and that withdrawal should be as easy as giving consent.

8. Browser Controls

Most modern web browsers allow you to control cookies through browser settings.

You may be able to:

  • Delete existing cookies.
  • Block cookies.
  • Allow cookies only from certain websites.
  • Block third-party cookies.
  • Receive warnings before cookies are stored.

Browser settings can affect website functionality.

Browser controls also do not necessarily provide the same level of granular choice as a dedicated cookie-consent mechanism.

9. Third-Party Cookies

Some cookies or similar technologies may be provided by third parties.

These third parties may include providers of:

  • Analytics services.
  • Affiliate programmes.
  • Advertising services.
  • Security services.
  • Embedded content.
  • Website functionality.
  • Other technology services.

A third-party technology may operate on Ability Buy even though it is provided by another organisation.

The ICO’s guidance states that information should identify third parties that store or access information on a user’s device, including technologies incorporated from other organisations.

Third-party providers may have their own privacy policies and terms.

Ability Buy does not control the privacy practices of third-party websites or services.

10. Affiliate Cookies

Ability Buy participates in affiliate programmes.

When you follow an affiliate link, the relevant affiliate network or software provider may use cookies or other tracking technologies to determine that a referral originated from Ability Buy.

These technologies can vary between programmes.

An affiliate cookie does not necessarily identify you personally to Ability Buy.

Depending on the affiliate programme, the third party may receive information about the referral, transaction or qualifying action.

Further information is available in our Affiliate Disclosure and Third-Party Links & Purchases policies.

11. Advertising Technologies

If Ability Buy uses third-party advertising services, those services may use cookies and similar technologies.

Advertising technologies can involve:

  • Ad delivery.
  • Measurement.
  • Tracking.
  • Profiling.
  • Frequency management.
  • Conversion measurement.

Where consent is required, Ability Buy will seek appropriate consent before activating the relevant technologies.

Advertising technologies and providers may change over time.

12. Analytics Technologies

Ability Buy may use analytics technologies to understand website usage and improve the website.

Where analytics processing involves personal data, the applicable requirements of UK data protection law also apply.

Where the use of the technology requires consent under PECR, Ability Buy will seek consent before activating it.

The precise analytics services used by Ability Buy may change.

13. Cookies and Personal Data

Not every cookie contains personal data.

However, information collected through cookies and similar technologies may constitute personal data where it relates to an identifiable individual or can reasonably be linked with other information to identify an individual.

Where personal data is processed, the UK GDPR and Data Protection Act 2018 may apply in addition to PECR.

The ICO explains that where storage and access technologies involve personal data, data protection law applies alongside PECR.

Further information about personal data is available in the Privacy Policy.

Where cookie-related processing involves personal data, Ability Buy will identify an appropriate lawful basis under applicable data protection law.

Where consent is required under PECR for a storage or access technology and the subsequent processing involves personal data, consent will generally also be relevant to the subsequent processing.

The ICO confirms that PECR must be considered before relying on a UK GDPR lawful basis for storage and access technologies.

Cookies may be:

Session Cookies

Session cookies are generally deleted when the browser session ends.

Persistent Cookies

Persistent cookies remain on the device for a specified period or until they are deleted.

The appropriate duration depends on the purpose of the technology.

Ability Buy aims to ensure that cookie and storage durations are appropriate for their purposes.

The ICO recommends identifying whether technologies are session or persistent and establishing appropriate durations.

16. First-Party and Third-Party Technologies

A first-party cookie is generally set by the website you are visiting.

A third-party cookie is generally set or accessed by another organisation through technology incorporated into the website.

Ability Buy may use both types where appropriate.

The distinction does not determine whether consent is required. The relevant legal requirements depend on what the technology does and why it is used.

Ability Buy aims to maintain an accurate record of the cookies and similar technologies used on the website.

The inventory should identify, where applicable:

  • Technology name.
  • Provider.
  • First-party or third-party status.
  • Purpose.
  • Category.
  • Duration.
  • Whether it is strictly necessary or requires consent.
  • Whether personal data is processed.
  • Relevant third-party recipients.

Because the website’s WordPress plugins, affiliate integrations, advertising services and other technologies may change, the live cookie inventory should be reviewed periodically.

18. Changes to Cookies

Ability Buy may introduce, remove or change cookies and similar technologies when:

  • Website functionality changes.
  • New services are introduced.
  • Plugins are installed or removed.
  • Affiliate programmes change.
  • Advertising arrangements change.
  • Analytics services change.
  • Security requirements change.
  • Legal requirements change.

Where a change affects the consent requirements or privacy implications of the website, Ability Buy will update its consent mechanism and relevant privacy information as appropriate.

The ICO recommends regular reviews and audits of storage and access technologies.

19. Third-Party Websites

Ability Buy contains links to external websites.

Once you leave Ability Buy, the third party may use its own cookies and similar technologies.

Examples include:

  • Software providers.
  • Retailers.
  • Affiliate networks.
  • Payment providers.
  • Support websites.
  • Other external services.

Ability Buy does not control cookies used by those external websites.

You should review the relevant third party’s cookie and privacy policies before using those websites.

20. International Processing

Some third-party providers whose technologies operate on Ability Buy may process information outside the United Kingdom.

Where personal data is transferred outside the UK, Ability Buy will seek to ensure that an appropriate lawful transfer mechanism or safeguard is used where required.

The applicable arrangements depend on the third-party services actually used by Ability Buy.

Further information is available in the Privacy Policy.

21. Security

Cookies and similar technologies can have security and privacy implications.

Ability Buy aims to use appropriate technical and organisational measures to reduce risks associated with cookies and other storage and access technologies.

Security measures may include:

  • Secure website configuration.
  • Access controls.
  • Software updates.
  • Security monitoring.
  • Appropriate plugin management.
  • Restrictions on unnecessary third-party technologies.

No website can guarantee complete security.

22. Your Privacy Rights

Depending on the circumstances, you may have rights under UK data protection law concerning personal data processed through cookies and similar technologies.

These may include:

  • Access.
  • Rectification.
  • Erasure.
  • Restriction.
  • Data portability.
  • Objection.
  • Withdrawal of consent where consent is the lawful basis.
  • Rights relating to certain automated decision-making.

Further information is provided in the Privacy Policy.

23. Contact About Cookies

If you have a question or concern about cookies or similar technologies used by Ability Buy, contact:

James William Steven Parker
Ability Buy

Email: hello@abilitybuy.com

Website: https://www.abilitybuy.com/

Please identify the relevant page and explain the issue as clearly as possible.

24. Complaints

If you have concerns about Ability Buy’s use of cookies or similar technologies, you can contact us using the details above.

Ability Buy will consider legitimate concerns and investigate them where appropriate.

You may also have the right to complain to the Information Commissioner’s Office where your concern relates to UK data protection or electronic privacy requirements.

The ICO is the UK’s independent supervisory authority for information rights.

Ability Buy may update this Cookie Policy when:

  • The website changes.
  • New technologies are introduced.
  • Existing technologies are removed.
  • Third-party providers change.
  • Affiliate arrangements change.
  • Advertising arrangements change.
  • Legal requirements change.
  • Regulatory guidance changes.

The Last updated date at the beginning of this policy indicates when it was most recently revised.

This Cookie Policy should be read alongside: